Google Marketing Platform

Hello Deevah Community,

I would love to share what i have learned about one of the platforms in Google Marketing Platforms that i recently read about which i know would interest you my fellow bloggers. The below is just a tip of the ice berg on this platform, there is so much more to be learnt , you can click here Google Analytics Platform for more information.

Google Analytics Platform, is a free web tool offered by Google to analyze your web traffic .Below are the features or benefits of this platform

• It helps you build a complete picture , understand your site and app users to better evaluate the performance of your marketing , contents , products or services and many more.
• You can access google insights which helps you get the most of your data
• It helps you reach out to your customers, process and share your data quickly with an easy to use interface as well as share reports

This platform aggregates the data collected from your website in multiple ways primarily by four levels. Click here Google Analytics for more information on this 

• User Level; this is related to actions by each user
• Session Level; this means each individual visit
• Pageview Level; this has to do with the page visited by each individual
• Event Level; this is related to the buttons clicked on the page or the video views

There are also types of data that can be collected in Google Analytics, 

• User Acquisition Data; This Data is about your users before they visit your website e.g. their age, gender , interests, etc.
• User Behavior Data: This Data is about users when they visit your website .e.g. how long a user stayed on your website , what is the first and last page of your website

Thank you once again for taking time out to read this post, i await feedbacks from you all on what you have learnt